Peter Urs Bender   Previous Page  |  Next Page

End with a Call to Action

Tell the audience exactly what you think they should do. This
is critical yet so many just assume that the listeners will know
what to do. Some speakers feel that a call to action insults the
audience’s intelligence. On the contrary, the call to action
removes any doubt as to what you are trying to communicate
to them. Here are some examples:
"Start today to sincerely compliment your employees
if you want to increase productivity in your

"Phone your local community college today and
register for a course in public speaking..."

"Tonight, ask your children about their life goals
and listen to them without passing judgment".
     Tell the audience exactly what they can do in reaction to
your speech. Leave them feeling in control.

Ask a Rhetorical Question

This is one which does not demand an answer so much as
reflection on the part of the audience. A rhetorical question
should provoke thought. For example:
"Where would our company be without the work,
effort and dedication of our employees?"

"What would we do if we lost our largest client?"

"Where would our company be without our five
biggest customers?"

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