Peter Urs Bender   Previous Page  |  Next Page

     Involve the other person in your message. Your concern
for the audienceís interests should be obvious by the words
used in your presentation. Words such as "we" and "you"
involve audiences whereas the use of "I" and "my" exclude
them. When explaining things that are not part of an audi-
enceís experience, it is important to create a familiar context,
enabling them to appreciate the situation being described.

Use phrases like this,
  • "Imagine that you are in a situation in which..."
  • "What would you do if...."
  • "Assuming that you are in a position where...."
  • "Imagine that you have just...."
     Help the audience to visualize the situation with their
own eyes. Bring them right into it. Use words that make them
participants rather than spectators. Help them feel what you
have experienced by using inclusive language. To begin your
presentation, use a "hook" which involves your audience in
your message as quickly as possible. Spend time preparing the
best opening point and choose the most effective communica-
tions media - pure speech, physical demonstration, visuals,
and audience participation exercises. Here are several "hooks"
you can use:

Tell a Story
Be sincere and make it personal. Talk about yourself. "A funny
thing happened on the way here..."
Just go right into it. Do not
say: "I want to tell you a story". The anecdote must relate to the
presentation in some way or they will wonder why you are
telling it. Have lots of tales saved up in your idea file. Remem-
ber, itís best to talk about your personal experiences.

Secrets of Power Presentations   Previous Page  |  Next Page