Peter Urs Bender   Previous Page  |  Next Page

     Make use of vivid, expressive words that paint pictures
the audience can see. Abstract concepts like "recession", "re-
structuring", "corporate culture", "revenue enhancement" and
"free trade" are not as clear as "happy customers", "job losses",
"plant closings", and "profit after tax". Examine your everyday
speech and look for vague expressions that you can replace
with more direct and explicit ones. Donít go on talking about
rationalizing your departmental budget" when you really
mean you are "cutting costs"!

The "Right" Vocabulary

It is possible to be fully understood in any language with only
a few hundred words. You may not sound too bright, but you
would survive. The saying goes that, "When you travel, having
a lot of money and a few native words guarantees a great time."
This is true wherever you might be visiting, provided you have
the money!
     There are over 750,000 words in the English language -
far more than we can ever learn, let alone use! A high school
student has command of about 2,000 words, a university
student: 5,000. However, in everyday language, the average
business person uses only about 1000 words.
     For a presentation, you must have a vocabulary extensive
enough to feel confident and articulate in front of your audi-
ence. Moreover, throwing around sophisticated terminology
and elaborate phraseology is not always an advantage!


   I rarely think in words at all   


        - Albert Einstein




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